Friday, 5 August 2011

The journey of my HTC Trophy


January, The month of hope and new beginnings. Full of promise and aspirations for us all. For me, the month in which I got my brand new HTC Trophy, fashioning Windows Phone 7! I was so thrilled. I had read so much about WP7, its innovations and new concepts and I was excited to see it and use it for myself.

Now I don't want you to misunderstand me here when I say I wasn't overly impressed with it. The device itself, the hardware and the way it looked was great. The software handles like a dream with its smooth animations and interactions. It was just the lack of external application development which let it down. There are some great apps from HTC, and a few notable others, but compared to iOS or even Android, it was (is?) lagging far behind.

Anyway, I persisted/endured my device.

2 weeks ago I noticed that the volume up button and the power button were not working any more? They just wouldn't "click", and to get it to even do what it was supposed to do you had to nigh on crush the device! The device was promptly shipped off back to the manufacturer for a warranty repair. The notified me that the standard turnaround time was 7-10 days. Whether that was working days or otherwise, they weren't clear. So for these few days I was without my HTC, I had to use something from the 90's! It wasn't really from the 90's but the way it performed it certainly seemed like it was.

Then it struck me, and really that is what this "iGeneration" has come to. Overly high expectations and ridiculous demands for something that it providing you with the service! How I longed for my HTC to come back, to provide me with on demand information burning into my face! I had become so demanding, that I couldn't wait a few extra seconds to get the information I wanted. Really!? Urgh!

Anyway, the HTC came back long before the 7 day mark, so I was pleased with that (satisfying my high expectations and ridiculous demands again!). It was shipped in a lovely little novelty box, on it printed "I'm Back", as if to somewhat invoke an emotional response from me?! 

HTC - "I'm Back. I'm Fixed now."

Expected response - "Oh I missed you sooooo much! Never leave me again! I'm sorry I hurt you!".

No! Not from me. Thanks.

These companies who manufacture such devices are clever. Very clever. In everything the device is, or what we perceive it to be, they market it to be a part of us. Even to the point where if it is sent off for repair, it is made out to be a journey of self-discovery for the device!

When I seen that, it was the light bulb moment. Things need to change in my life. I can't be so attached to an inanimate object. It does not have feelings or emotions and will not reciprocate affection no matter how hard we may try. Its just a medium for obtaining information.

A way in which you can help yourself is by using task/action specific devices. If you want to make a phone call, use a phone. If you want to take a picture/video use a camera, etc... It was either Lifehacker or Gizmodo who posted about this but I cant find it?!

Having employed such practice for a few days, I found it quite refreshing to say the least. Relying on those devices I have already got for what they are truely for! Genius!
 
The BBC presented an article about how a lot of us today are addicted to our smartphones?

I hope this has made some sense to you. I hope it can help/shed some light on your current technology addiciton.

Thanks,

Cavtec Systems Limited

Cavtec Systems Limited, established 1991. Providing the finest quality computer support and additional services to Small Medium Enterprises and Home users. Newcastle upon Tyne, London and East Grinstead.

Wednesday, 3 August 2011

Summer and Social Media

So, today down in here in East Grinstead, the weather is ridiculously hot! Borderline unbearable! Still the work needed to get done. I managed to get along to our weekly business networking meeting at the Dorset Arms, where a number of business owners/employees meet, chat, discuss ideas, get advice, etc...


Today was no different, although I did ask one or two questions for my own gain. Usually I try to answer or input as much as I can, but this time I though I'd pick the brains of East Grinsteads finest!


What was my topic of concern? Local advertising and the better/more effective use of social media. Can you help?


We're trying to increase the footfall to the business, both online and in person? What to do? Let me tell you where we're at in both locations:


Newcastle


We are pretty long established here, 20 years in fact. Word of mouth works best here as we have quite the extensive loyal customer-base. Yellow-pages work really well here. A lot of people in the North East seem to use that. As far as social media goes, or using Google adwords for that matter, we dont. Yet.


East Grinstead/London


We have only just open shop here recently. Things have moved slowly, but forward. Thousands of leaflets have been distributed, signs carried through the town centre, adverts placed in the local ad-mag, countless business networking meetings have been attended, for what? Very little in return.


We are toying with the idea of Google adwords down here. What do you think? What is your experience if any?


What about Facebook? Blog? Twitter?


Really, the whole of the South East is in this catchment area, but more realistically, Lingfield, Crawley, Lewes, Brighton, Haywards Heath, basically East and West Sussex.


Whats the secret to good local advertising? Can you help? Do you know the secret recipe? Let us know your thoughts! You know the drill.


East Grinstead:
9am to 5pm: 01342 778604
5pm to 10pm: 07401477512


Newcastle upon Tyne:
9am to 5pm: 0191 2861980


We can let this fantastic weather, scorching temperatures and the likes go to waste!


Thanks!

Cavtec Systems Limited

Cavtec Systems Limited, established 1991. Providing the finest quality computer support and additional services to Small Medium Enterprises and Home users. Newcastle upon Tyne, London and East Grinstead.